headluma has made news video for television newsrooms and broadcasters since 2012. This page explains how the company works, what guides it and the people behind the camera.
headluma began in 2012 as a production company focused on one kind of work: news video for television. Rhys Pritchard has run news shoots since the beginning. The company has stayed small and practical, built to serve newsrooms that need dependable material quickly.
From the outset headluma made news video and little else. That focus meant every decision, from the kit we bought to the way crews were briefed, was made with deadlines and broadcast standards in mind. Newsrooms came to know what to expect: clean pictures, clear sound and honest information about timing.
We learned early that newsrooms do not want a supplier who needs managing. Our crews arrive briefed, work to your angle and communicate in short, clear messages. Editors and producers can reach the people on the job directly, which keeps decisions quick when a story changes.
Footage is only useful if it can be used without rework. Operators note names and places on location, engineers monitor sound throughout, and editors check every file for picture, audio and naming before it leaves us. Problems are caught at our end rather than in your gallery.
Over time clients asked for help beyond the shoot itself, with ingest, file naming and hand-over. We now advise on these as a service, because footage that arrives labelled and in the right place saves your team time on every story.
Our principles are drawn from the daily realities of news production, where a mistake in a caption or a dropped audio channel is seen by a large audience. They guide how we prepare, how we shoot and how we deliver, and they are the reason clients can rely on us under pressure.
Accuracy is part of every role. Operators record the facts of a shoot as they work, engineers check audio against the picture, and editors verify captions and cuts before delivery. When we are unsure of a detail we say so clearly, leaving your team to judge how it should be handled.
Speed is the result of planning. Head of Production Rhys Pritchard sets crews, routes and delivery deadlines in advance, so on the day we can move straight to the story. We send usable material early and keep you informed of progress rather than waiting until everything is finished.
Clarity runs from the viewfinder to the inbox. Shots are framed so the point of the story is easy to see, sound is recorded cleanly, and our messages to your newsroom are brief and specific. You know where the crew is, what has been captured and when it will reach you.
The company's approach was not designed in one go. It built up through years of shoots, deadlines and conversations with newsroom editors, each adding a habit that remains part of how headluma works today and that clients now rely on.
Founded2012
headlumaToday2026
Early shoots showed that lateness usually began before the crew set off. Rhys Pritchard now plans each crew, route and delivery deadline in advance, so clients know who is coming, how they will travel and when material will arrive.
Carys Llewellyn shoots fast-moving stories and trains new operators in handheld news technique. Her teaching keeps shots steady and edit-ready across the team, so footage looks consistent whichever operator is sent to your story.
Poor audio can make good pictures unusable. Megan Thomas looks after sound and live links, checking every feed before it goes out. Clients get clear speech and dependable live connections from the scene.
Daniel Okafor leads editing, cutting bulletin packages against the clock while keeping every delivery clean and consistent. His checks mean files arrive in your format, correctly named, and ready for playout without rework.
Get in touch through the contact page or by phone. We will talk through the stories you cover, how your team works and where a crew, link or editor could help.
ContactNews video production from Swansea: crews, live links, fast editing and studio interviews for television newsrooms and broadcasters across the UK.