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Studio or Your Premises: Choosing Where to Record an Interview

Rhys Pritchard

7 minutes to read

Two ways to run a lit television interview, in our Swansea studio or at your own premises. We compare what each gives you and say which we recommend for most newsroom requests.

Studio or Your Premises: Choosing Where to Record an Interview

Two options, one decision to make early

Most interview requests reach us with the same open question: do you want the guest to come to us, or do we come to you? Both are part of our Studio Interviews service, and both come with a director and a sound engineer. The picture and sound standard we aim for is the same either way. What changes is the amount of control we have over the room, the time the setup takes and the effort asked of your guest.

This is the second of the notes we are writing on studio interviews, and it deals only with that choice. Mistakes in how an interview is run and what it costs are covered elsewhere on the site. Here the question is narrower: given a guest, a deadline and a story, which location serves the finished piece better?

I have run news shoots since the company began in 2012, and the pattern is consistent. The location decision is rarely about taste. It is about the guest, the clock and what the background needs to say about the story.

What the studio gives you

In our studio the room is ours, so we control everything that usually goes wrong. The lighting stays in place, the chairs sit at agreed distances, and the walls are treated so that voices come back clean without echo. There is no traffic outside, no lift announcement, no air conditioning cycling on halfway through an answer. Megan Thomas can set levels once and trust them for the whole session.

That control saves time where it matters. When a producer needs three guests recorded back to back, the studio lets us reset between them in minutes rather than rebuilding a setup. The look is also consistent from one interview to the next, which helps when clips from different days are cut into a single package or a running series.

The cost of that consistency is neutrality. A studio background is clean but says nothing about the story. If your piece depends on place, such as a factory floor, a council chamber or a ward corridor, a plain set can feel detached from the subject.

  • Controlled sound with no outside noise
  • Fast resets between several guests
  • A consistent look across different days
  • A neutral background that adds no context

What recording at your premises gives you

Recording at your premises puts the guest in a setting they know, and that often shows on camera. People who are nervous in an unfamiliar room tend to relax at their own desk or on their own site, and the answers come out more natural. The background also does editorial work: a guest speaking in front of the actual workplace carries context a studio cannot supply.

It does ask more of the preparation. Before we arrive, we want to know the room size, where the windows are, whether the space can be quiet for an hour, and where we can put a stand and a few metres of cable. Carys Llewellyn or Daniel Okafor can talk through these points by phone beforehand, and a short description or a phone photograph of the room is usually enough for us to plan.

Even so, a working building has its limits. Phones ring, doors open, and a room that looked calm at nine can be loud at eleven. We bring lighting and sound equipment to manage this, but we cannot make a corridor silent.

  • A familiar setting that relaxes the guest
  • A background that supports the story
  • More planning, with room details needed in advance
  • Less control over noise and interruptions

How the two compare on the points that matter

Set side by side, the differences are practical. On sound, the studio wins every time, because we do not have to negotiate with the building. On setup time, the studio is quicker for repeat sessions, while a single interview at your premises needs us to arrive early and light the room from scratch. On travel, the studio asks the guest to come to Swansea, which suits local contributors but is a poor fit for someone with a tight diary or limited mobility.

On editorial value, the premises win when location is part of the message. On risk, the studio is the safer option for a time-critical bulletin item, since fewer things can go wrong between the guest sitting down and the file leaving our edit.

Neither option is better in the abstract. The honest answer depends on whether the story needs a place behind the speaker or simply needs a clear voice and a clean picture.

  • Sound: the studio is stronger
  • Setup: faster at the studio for repeat guests
  • Travel: kinder to the guest at your premises
  • Context: stronger at your premises

Our recommendation

For most newsroom requests, I recommend the studio. When the deadline is tight, when several voices are needed, or when the interview is a straightforward statement or explanation, the studio gives you the most dependable result for the effort involved. It keeps risk low and lets the edit start sooner, which is usually what a producer cares about most.

Choose your premises when the setting is part of the story, when the guest cannot travel, or when a plain background would weaken the item. In those cases the extra planning pays for itself. Where you are unsure, tell us the subject and the guest, and we will say which we would pick and why, before anything is booked.

Whichever you choose, it helps to give us the guest's name and role, the expected length of the interview, the format you want the file in and the time it is needed by. With those four details, the rest can be arranged quickly.

Questions to settle before you decide

A few quick questions usually settle the matter. Does the guest travel easily, or would a visit to Swansea cost them half a day? Does the story need a visible place behind them? How many interviews are you recording, and how close together? And how quiet is the room you have in mind, honestly, at the time we would be there?

If the answers lean towards convenience for the guest and visual context, plan for your premises. If they lean towards clean sound, speed and volume, book the studio. Mixed answers are common, and in that case a short call with our production desk is better than guessing. We would rather spend ten minutes choosing well than lose an hour on the day to a room that does not suit the job.

One practical note for the weeks ahead: shorter daylight in mid autumn changes how windows behave at premises shoots. Late-afternoon sessions may need more of our own lighting, which is one more reason to confirm the time of day when we plan.

The choice comes down to control against context. The studio gives clean sound, a quick turnaround and fewer surprises, so it is where I would send most interviews. Your premises give a guest at ease and a background that tells part of the story, so they suit items where place matters. If you cannot decide, send us the subject, the guest and the deadline, and we will recommend one.

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