What "Standby" Means When You Book a Breaking News Crew
Megan Thomas
5 minutes to read
A crew on standby is not the same as a crew on the road. Megan Thomas explains the term in plain words, and what it asks of both your newsroom and ours.

What a crew is doing while it waits
Standby, call-out and dispatch are not the same
Three terms get blurred together. Standby is the holding period. A call-out is your instruction to move: from that moment the crew is on its way, and the clock for travel and shooting runs. Dispatch is the point at which the crew is physically heading to a named place.
The difference matters because each stage answers a different question. Standby answers whether a crew is available. Call-out answers whether you want one sent. Dispatch answers where they are and when pictures can reach you.
When we agree terms, we write which of the three each message refers to. It sounds fussy, but a text reading 'go' on a busy morning needs only one possible meaning. If you ever find our wording unclear, ask us to restate it in your own newsroom's terms.
Why the window has to be stated
What we need from you during standby
Questions worth asking any crew provider
Whoever you book, a few questions make standby clearer. How quickly can the crew leave once called, and from where? Who is in the crew, and who reaches you first? What happens to the booking if the story does not develop? And how is the time between standby and call-out recorded?
Honest answers may be less exciting than a promise of instant arrival. Travel from Swansea to a site some distance away takes real time, and a provider who ignores that is guessing. We would rather give you a realistic estimate and meet it.
Ask also what is written down. A short confirmation by email, naming the window, the contact and the format, saves arguments later and takes two minutes to produce.
Standby is simply a promise of readiness for a stated period, with a crew that is prepared but not yet moving. Once everyone uses the word the same way, and the window, contact and format are written down, a breaking story becomes a matter of one clear instruction and a crew that already knows where to go.
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